Back Market
Refurb products with a brand new experience 

Back Market
Refurb products with a brand new experience 

Back Market
Refurb products with a brand new experience 

Back Market
Refurb products with a brand new experience

APP DESIGN • MOTION DESIGN • SPRINT

Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.

Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.

Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.

Branding_XBox-1
Branding_Typography-1

Back Market's new brand identity (credit to Studio Koto) was the perfect reference for getting to know them, understad their vision, feel their vibe and their sense of humour.

Branding_Photography

Simple search, or not

This is certainly not the world’s first retail platform so we didn’t want to reinvent the wheel. Through extensive retail research we designed search with best practices built in and saved a little space for some quirks too.

This is certainly not the world’s first retail platform so we didn’t want to reinvent the wheel. Through extensive retail research we designed search with best practices built in and saved a little space for some quirks too.

Search_Lionel
Search_BuyingGuide
Search_360

Customise, not compromise & building trust

We analysed the environment of refurbished goods, the drawbacks, the reservations people may have. Essentially, it isn’t glamorous. Why can’t refurbished products be sold like they were from the Apple store? These are high quality products afterall.

We analysed the environment of refurbished goods, the drawbacks, the reservations people may have. Essentially, it isn’t glamorous. Why can’t refurbished products be sold like they were from the Apple store? These are high quality products afterall.

 

Customise_Refurber

Quick click and checkout

Quick click and checkout

Text that talks about an amazingly quick checkout service with 2 clicks for registered users and how we really wanted to celebrate the reloving of the preloved and promote the swap possibility.

Text that talks about an amazingly quick checkout service with 2 clicks for registered users and how we really wanted to celebrate the reloving of the preloved and promote the swap possibility.

Checkout_Swap

Personality through motion

We were never going to settle for not adding the final touches, the special touches, especially with a brand like Back Market. Quick experiments using Principle to explore the idea of motion. Pushing the message through Easter eggs.

We were never going to settle for not adding the final touches, the special touches, especially with a brand like Back Market. Quick experiments using Principle to explore the idea of motion. Pushing the message through Easter eggs.

the team

the team

Sennep
Matt Rice  Creative Direction & Animation
Alex Thurman  Creative Direction, Animation & Product Design

Back Market
Julien Laureau  Product Design
Nassima Ouahrani  Product Design
Tony Hagnéré  Head of Product
Vianney Vaute  Co-Founder & CCO

Sennep
Matt Rice Creative Direction & Motion
Alex Thurman Creative Direction, Motion & Product Design

Back Market
Julien Laureau Product Design
Nassima Ouahrani Product Design
Tony Hagnéré Head of Product
Vianney Vaute Co-Founder & CCO

GET IN TOUCH

alexander.j.thurman@gmail.com
(+44) 7481 835 732

current location

London, UK