Back Market
Refurb products with a brand new experience
Back Market
Refurb products with a brand new experience
Back Market
Refurb products with a brand new experience
Back Market
Refurb products with a brand new experience
APP DESIGN • MOTION DESIGN • SPRINT
Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.
Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.
Back Market are a punchy start up from Paris who are fed up of seeing perfectly good electrical products go to landfill so they created a platform where old products could be refurbished and resold, giving them a new lease of life. As a five week sprint, I joined the product team in Paris to help explore new ideas and bring a fresh new approach.
Back Market's new brand identity (credit to Studio Koto) was the perfect reference for getting to know them, understad their vision, feel their vibe and their sense of humour.
Simple search, or not
This is certainly not the world’s first retail platform so we didn’t want to reinvent the wheel. Through extensive retail research we designed search with best practices built in and saved a little space for some quirks too.
This is certainly not the world’s first retail platform so we didn’t want to reinvent the wheel. Through extensive retail research we designed search with best practices built in and saved a little space for some quirks too.
Customise, not compromise & building trust
We analysed the environment of refurbished goods, the drawbacks, the reservations people may have. Essentially, it isn’t glamorous. Why can’t refurbished products be sold like they were from the Apple store? These are high quality products afterall.
We analysed the environment of refurbished goods, the drawbacks, the reservations people may have. Essentially, it isn’t glamorous. Why can’t refurbished products be sold like they were from the Apple store? These are high quality products afterall.
Quick click and checkout
Quick click and checkout
Text that talks about an amazingly quick checkout service with 2 clicks for registered users and how we really wanted to celebrate the reloving of the preloved and promote the swap possibility.
Text that talks about an amazingly quick checkout service with 2 clicks for registered users and how we really wanted to celebrate the reloving of the preloved and promote the swap possibility.
Personality through motion
We were never going to settle for not adding the final touches, the special touches, especially with a brand like Back Market. Quick experiments using Principle to explore the idea of motion. Pushing the message through Easter eggs.
We were never going to settle for not adding the final touches, the special touches, especially with a brand like Back Market. Quick experiments using Principle to explore the idea of motion. Pushing the message through Easter eggs.
the team
the team
Sennep
Matt Rice Creative Direction & Animation
Alex Thurman Creative Direction, Animation & Product Design
Back Market
Julien Laureau Product Design
Nassima Ouahrani Product Design
Tony Hagnéré Head of Product
Vianney Vaute Co-Founder & CCO
Sennep
Matt Rice Creative Direction & Motion
Alex Thurman Creative Direction, Motion & Product Design
Back Market
Julien Laureau Product Design
Nassima Ouahrani Product Design
Tony Hagnéré Head of Product
Vianney Vaute Co-Founder & CCO