Friends from home
Finding companionship at home during lockdown
As the COVID-19 rate rose and lockdown took hold of London, we wanted to find relief in what was an otherwise dark moment in time. Using Spark AR & C4D, we built an instagram filter that enabled people to bring life to household objects while friends and loved ones were out of reach. Inspired by the world’s best love story — Chuck and Wilson from Cast Away — we were interested in how Chuck finds companionship in volleyball, Wilson while isolated on the island. We wanted to borrow from this and see if we could introduce some companionship into our own isolated islands, our homes.
Using Spark AR, we encouraged people to play, get creative and have fun taking selfies with their newly animated household objects. Within Spark AR, our filter used face and iris tracking to give ‘friends from home’ more character and contextualise them in the user’s world.
We wanted our 'friends from home' to be enamoured with the user. Iris tracking meant their gaze stayed firmly on and within the scene of the user. Also 'friends' reacted to the users expressions — whether you were doing your best smile or merely clowning around, face tracking made it easy to take that perfect selfie with your new lockdown buddy. For flexibility we created three pairs of eyes each inspired by a famous set of peepers; Mickey, Betty and Pixel.
Working in a small team of two designers, we co-lead the project from initial idea to campaign launch which included a social strategy and promo video. Completed during 'downtime' this project was a great learning experience for us introducing us to Spark AR and furthering our knowledge in C4D.
Alex Thurman Co-creator, Animation, Branding, & Cinema4D
Gil Zissu Co-creator & Spark AR