Inside Abbey Road
Stepping inside the world famous recording studio, in VR

Inside Abbey Road
Stepping inside the world famous recording studio, in VR

ENVIRONMENT DESIGN • SOCIAL STRATEGY • VR

Brief
To promote awareness for Google Cardboard using the Inside Abbey Road project which enables viewers to step through the doors of the illustrious studio where some of the most iconic albums have been recorded.

Solution
We created a campaign event illustrating how Google Cardboard can literally open doors to places that are generally off limits. The centrepiece of the campaign was a giant Cardboard viewer situated at Kings Cross station where passerbys can trial the VR experience or peer through the giant eye holes to get a glimpse of the interior that had been decked out as the famous 'Studio 2.' Additionally, we created; Underground posters, introductory VR boxes for influencers, volunteers apparel as well as a couple of photo opportunities and NME cover design.

Role
I was lead designer in collaboration with the Google Creative Lab in London. My main tasks included; developing the creative concepts, exploring and directing the user journey, finalizing all print assets and liaising directly with the production company to get everything ready in good time.

Brief
To promote awareness for Google Cardboard using the Inside Abbey Road project which enables viewers to step through the doors of the illustrious studio where some of the most iconic albums have been recorded.


Solution
We created a campaign event illustrating how Google Cardboard can literally open doors to places that are generally off limits. The centrepiece of the campaign was a giant Cardboard viewer situated at Kings Cross station where passerbys can trial the VR experience or peer through the giant eye holes to get a glimpse of the interior that had been decked out as the famous 'Studio 2.' Additionally, we created; Underground posters, introductory VR boxes for influencers, volunteers apparel as well as a couple of photo opportunities and NME cover design.


Role
I was lead designer in collaboration with the Google Creative Lab in London. My main tasks included; developing the creative concepts, exploring and directing the user journey, finalizing all print assets and liaising directly with the production company to get everything ready in good time.

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2,001 people demoed entered the experience and played the Inside Abbey Road app

2,001 people demoed entered the experience and played the Inside Abbey Road app

1.7K+ Google Cardboards distributed at London's major stations

1.7K+ Google Cardboards distributed at London's major stations

3 days The time the installation spent at the centre of King's Cross Station

3 days at the centre of King's Cross Station

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THE TEAM

Tom Seymour  Creative Direction
Alex Thurman  Design
Josh Smith  Design
Amplify  Production House
Rozalia Jaki  Producer

Tom Seymour  Creative Direction
Alex Thurman  Design
Josh Smith  Design
Amplify  Production House
Rozalia Jaki  Producer

GET IN TOUCH

alexander.j.thurman@gmail.com
(+44) 7481 835 732

current location

London, UK